Purple
Purple is an innovative mattress and bedding company that is reinventing the way we sleep. Working on the Creative Team, I became the lead email designer—I created email templates and a welcome automation series. I also worked on marketing assets for promotions and campaigns that involved paid media, motion graphics, print production for retail environments, and organic social content.
Architectural Digest Print Ad
Full-page print ad design in the May 2025 issue of Architectural Digest to promote Purple’s newest line of luxury mattresses.
Video + End Card
This video was designed for the media team to highlight Purple’s GelFlex Grid and callout the Black Friday promotion.
I spliced together existing footage and created transitions and animated the end card to align with our promotional branding.
Paid Media Ads
Set of in-house paid media ads that resulted in the highest spend for the company.
Organic Social Ads
Organic social ads to inform consumers about the GelFlex Grid.
Virtual Backgrounds
I created a set of unique Zoom backgrounds that were sent out to all employees to use as a virtual background.
